I believe that many friends need to attend exhibitions due to work or other reasons. So how should we attend exhibitions in a way that is both efficient and rewarding? You also don’t want you to be unable to answer when your boss asks.
This is not the most important thing. What is even more frightening is that if you are wandering around, you will miss business opportunities, lose cooperation opportunities, and let competitors seize the opportunity. Isn’t this losing your wife and losing your troops? Let’s take a look at what we need to do to satisfy our leaders and gain something from the exhibition.
01 Understand the industry product trends and gain insight into consumer needs
During the exhibition, various companies in the field will bring out the most advanced products, demonstrating the company’s product research and development capabilities. At the same time, we can also experience the level of the top technology in the field. Moreover, most products are launched because of demand. Only when there is demand in the market will companies mass-produce. Therefore, when watching exhibitions, we must also learn to grasp what consumers like and what companies like to manufacture.
02 Competitive product information collection
In each company’s booth, the most common thing is not products, but brochures, including company introductions, product sample books, price lists, etc. From the information in these brochures, we can capture the details of the company and its products, and can Compare with yourself. Summarizing the advantages and disadvantages of each, where the competition points are, and understanding the market area of the other party, we can use our strengths and avoid weaknesses to compete with a plan and goals. This can improve the utilization efficiency of manpower and material resources, and reap the highest returns with the lowest cost.
03Consolidate customer relationships
The exhibition lasts for several days and has tens of thousands of visitors. For those customers who are interested in learning about the products, their information must be registered in detail in a timely manner, including but not limited to name, contact information, location, product preferences, work, and demand. Wait, we also need to prepare some small gifts for users to let them feel that we are a warm brand. After the exhibition, conduct customer analysis in a timely manner, find entry points, and conduct follow-up service tracking.
04 Booth distribution
Generally speaking, the best location for an exhibition is at the entrance of the audience. These locations are competed by large exhibitors. What we have to do is to look at the flow of people in the exhibition hall, the distribution of booths, and where customers like to visit. This will also help us choose booths the next time we participate in the exhibition. Whether the booth selection is good is directly linked to the effect of the exhibition. Whether to build a small business next to a large business or to build a large business next to a small business requires careful thinking.
The above are the important things we need to do when visiting the exhibition. Learn more about the exhibition, follow, comment and leave messages. See you in the next issue.
Post time: Nov-17-2023